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In the face of a record breaking increase in rhino poaching, Dereck and Beverly Joubert formed Rhinos Without Borders in order to start moving these endangered animals away from the poaching hot spots to a safer environment.

Despite decades of research to the contrary, a myth persists that the horn of a rhinoceros has a medicinal quality for humans. Even today, one rhino is poached for its horn every 7.5 hours worldwide—and only 20,000 rhinos remain in the wild.

As we celebrate World Rhino Day on September 22, GoPro is proud to partner with several organizations dedicated to saving this majestic species.

Rhinos without Borders is a partnership between Great Plains Foundation and &Beyond. Together, they are on a mission to find the right formula of conservation, communities, and commerce that will make a lasting, sustainable difference to the world’s wildlife. Rhinos Without Borders program is relocating rhinos on a scale never before seen, moving 100 of them from the highest-density poaching areas in South Africa to the safest regions in Botswana. Three calves have already been born to the relocated rhinos. Protecting them will lead to a thriving ecosystem that affects all animals around the rhinos, right down to the lowly dung beetle. It’s a model the organization hopes to expand across Africa.

Join GoPro in supporting these organizations’ efforts to help move 100 rhinos into safety. Together, we can finish what they’ve started—and save the last of the rhinos.

Shot 100% on the HERO4® camera from ‪http://GoPro.com.

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